6 Who Uses the Farmers’ Almanac? Drive In More Customers and Brand Awareness! Car & Truck Dealerships... CUSTOMIZE THE FRONT & BACK COVERS B/W imprint also available Suggested Uses: • Invitation to test-drive • Take-home gift after a test-drive • Customer reminder/coupon to get cars serviced • Thank you to customers for their business (could also be a holiday greeting) • As a co-op: Individual dealers imprint their location on the front cover; the manufacturer promotes the brand on the back