5 Stock - and Custom - Back Cover Options Your Customers’ Reactions Getting Your Message Into Customers’ Homes Sharing Ad Costs: Farmers’ Almanac Co-Ops Creating Action and Response Thanks For Doing Business A Tradeshow Giveaway (They Won’t Give Away) Make a Customer Your Customer Keep Up Momentum With Sales Funnels More Than Lip Service—Added Value Welcomed (& Kept) in their Homes More than a Card—It’s a Gift! Uniquely Engage New & Existing Customers A Sneak Peek at the 2020 Farmers’ Almanac 20 22 22 23 24 25 26 27 28 29 30 31 32 33