5 Your Customers’ Reactions Getting Your Message Into Customers’ Homes Sharing Ad Costs: Farmers’ Almanac Co-Ops Creating Action and Response Thanks For Doing Business A Tradeshow Giveaway (They Won’t Give Away) Make a Customer Your Customer Spark Interest in Your Brand Make and Keep the Sale Welcomed (& Kept) in their Homes More than a Card—It’s a Gift! A Sneak Peek What’s Inside the 2019 Edition Promote Your Brand Put the Farmers’ Almanac to Work for You! 18 18 19 20 21 22 23 24 25 26 27 28 28 29 29