31 Your customers appreciate when you take the time to send them a heartfelt greeting for the holidays. But usu- ally, it goes in the recycling bin in January. A Farmers’ Almanac imprinted with your logo, employee photos, and store hours is something entirely different. For roughly the same cost as that card, your warm holiday greetings are surrounded by weather forecasts, gardening, recipes and tips for a happy, healthy year ahead. So when you wish them one, they know you really meant it. “I think I’ll hang on to this one.” More than a card— it’s a gift!