29 You want to drive traffic to your store, and motivate customers to make a purchase. But how do you do it? A coupon is impersonal and can be expensive to run. But a Farmers’ Almanac imprinted with your logo is like a friendly handshake when they complete a business transaction with you. It contains 64-pages of valuable weather, gardening, fish- ing, and tips they want and need throughout the year, making it the perfect reward for a smart purchase. Let them know, “You made the right choice.” Not just lip service— it adds value