Keep the momentum going and create sales funnels They’ve got your imprinted Farmers’ Almanac, now what? The brand commitment doesn’t end there. You’ve made an impact. Now the new customers you’ve attracted will feel compelled to investigate further—they make a stop to your web site, join your social media pages, become real fans and part of your family. They’ll engage, interact, become your brand ambassadors, and best of all, they’ll be repeat customers. “Let me tell you about my recent experience...” 28 Your Customers’ Reactions