27 A first visit means you filled a need, a repeat visit means you’ve made an impact. You’ve gone from a simple purveyor of goods and services to a trusted source. What better way to say “thank you for choosing us” than with an imprinted gift from another trusted source, the Farmers’ Almanac? Your business—and your gesture—just earned you top of mind status for the next 365 days, which means they’re more likely to recommend you to others. “I know these guys—they do a great job.” A customer that becomes your customer