They’ll remember you for your unique marketing There are so many inexpensive promotional products handed out at tradeshows, but most are not memorable or unique, like your customers are. Who is stopping at your booth? Behind the business attire are men and women with hobbies and passions. One is a gardener, the other a fisher- man, and another a budding astronomer. A Farmers’ Almanac, imprinted with your logo and company information, is chock full of weather, gardening, and fishing calendars, astronomy and lore—something for everyone. So they’ll remember you every time they flip through it. It’s the one item they won’t leave behind. “I think I’ll hang on to this.” 26 Your Customers’ Reactions