25 You know the value of direct mail—it can accomplish a lot if the message is right. But how can you be certain it won’t end up in the trash? Send them a Farmers’ Almanac imprinted with your logo, business information, and special offers: it lets your customers know you value them and their time. And they’ll hang on to it because it contains a year’s worth of information they want. It’ll be nice to hear, “I should be thanking you!” Thanks for doing business with us!