Your customer just got her Farmers’ Almanac in the mail from you. It’s so unique, she just had to call and say thank you (your logo and phone number are conveniently on the cover). A lot of things come across her desk but this really impressed her. She checked the weather forecast for her vacation next June, and things are looking up. Just like the word-of-mouth praise you’ll be getting for caring so much for your customers. “Now, this is something I can use!” Yes, I’m looking at it right now! 24 Your Customers’ Reactions